Even if you don’t ask Guus anything, you sometimes get a response. For instance, in the form of an opportunity or a trend that we spot on your behalf, and that could be interesting for your brand. The inflatable selfie stick is a good example of this.
The selfie stick was banned at events because it was perceived as an obstacle and a weapon. The spontaneous idea from Guus was an inflatable selfie stick. Simple, safe, completely legal and a good way of promoting a brand’s image and sales. A premium with a call to action: share your moment with my brand. Which brand was this? Hema. The idea seemed the perfect fit with their photo offering before and during King’s Day.