The premium that connects people
Postcode Loterij & Lotus
Sometimes you feel the need for some extra positive interaction in your neighborhood. What better than sharing a nice cup of coffee?
Together with the Postcode Loterij and Lotus Biscuits, Guus developed a winning price for many neighborhoods in the Netherlands to trigger this social interaction: a gift box with coffee cups and Lotus biscuits including postcards to invite the neighbors for a chat.