Smirnoff Ice

For Smirnoff, Guus came up with an eye catcher that made the brand more visible as a nightlife option.

What do you do if Smirnoff Vodka asks you for a sales incentive? You put your heads together, come up with all kinds of proposals and, after it’s all done and dusted, drink to the best idea: a cooler so cool that every bar and restaurant owner wants one. A sought-after item which is used to present guests with their bottle of Smirnoff.