Can that can preserve craftmanship
A good premium is a piece of craft, not a piece of cake. It reflects the brand values and stimulates sales.
Peijnenburg is Dutch through and through. It represents skill, tradition and craftsmanship. We would like to see these brand values mirrored in our premiums, they told Guus. And that means asking for something good. We produced a tin and a cutting board that both radiate craftsmanship. Sales incentives that ensure that people in the Netherlands not only serve up the tastiest breakfast cake, but also the Peijnenburg brand values.