Unreachable fashion for everyone
Bas Kosters
For many people, Bas Kosters is an unattainable fashion label. Guus sat down with Bas and brought the unattainable within reach.
![grid-bas-02](https://www.askguus.com/wp-content/uploads/2017/05/grid-bas-02.png)
In collaboration with Bas Kosters, Guus introduced ’the good start package’: a starter fashion set comprising Bas Kosters socks and underwear. The activation was a great success, making haute couture a hot issue for everyone.
![grid-bas](https://www.askguus.com/wp-content/uploads/2017/05/grid-bas.png)
![grid-bas-03](https://www.askguus.com/wp-content/uploads/2017/05/grid-bas-03.png)